The Science and Research of Giving

Philippe Tobler, associate professor of neuroeconomics with University of Zurich in Switzerland conducted a study where he gave participants $100 and asked half to spend it on themselves and half to spend it on someone they knew. 

Those who gave the money away reported higher levels of happiness. Tobler concluded that being generous can increase well-being and happiness. Some wonder if the money would be more impactful if it came from the student’s own pocket. 

But research says it doesn’t matter whose money it is. Giving away a little bit of money has the same effects on happiness as giving away a lot. And being generous on any level increases a sense community, happiness, self-esteem and lowers depression and anxiety. When you give, you’re not just helping someone in need; you’re also strengthening social bonds. 

Acts of generosity, including monetary gifts, trigger the release of “feel-good” chemicals in your brain such as dopamine (pleasure), serotonin (mood regulation), and oxytocin (connection and trust). This creates a sense of joy and belonging, which is essential for emotional health. Giving away money is kind because it supports others and strengthens communities. It’s also good for your health because it boosts mood, reduces stress, lowers blood pressure, and can extend your lifespan.  

You don’t need to spend much — even small, thoughtful donations can have lasting benefits for both giver and receiver.